​Every business has a story on how they came to be what they are today, where they started and what they have done throughout the years. Our story started a few years back in 2014 when Alberto and Rebecca decided to sell their home bakes and catering events.

After months of hard work, the idea of opening their own bakery started blooming and so the research started. After much deliberation they settle on the East Village, a new residential area in the Olympic village on the door step of the Queen Elizabeth Olympic Park. The area was chosen due its car free streets, large café terrace potential, similar to those found in Italy's town centres, and the belief it would become one of London most attractive places to live over the next 15 years. 

On a sunny day in August 2015, with only on team member, a passionate barista, to assist them, Rebecca and Alberto opened the first branch of Signorelli. The dream was to sell Italian inspired artisan bread and baked goods bringing a modern twist on the traditional Italian pasticceria. So overwhelming was the opening, to meet the initial demand, friends, family and newly met customers all rolled up their sleeves to help until we had the funds and the time to hire more staff. After a rollercoaster start, and with incredible community support, we learned, improved and over time Signorelli began to leave its mark. In time Signorelli was ready to expand and consolidate its catering arm.

Summer of 2018 came and so did the opening of our second branch, the Breadshop which we have now renamed The Little One (we think it's a lot cuter and fits it better tbh). The Little One was created with the purpose of creating an intimate space for locals to enjoy lovely toasties, cakes and coffee during the day and wine in the evenings.  It is also a great space for private events such as children’s parties, family events or intimate team building. 

The start of 2019 was hectic for us to say the least; opening our branch in the International Quarter (IQL) in Stratford, growing our loving team, getting to know our new customers. Our IQL bakery morphs throughout the day from breakfast to lunch, through coffee breaks and finishing the day with aperitivo with wine, beers and sweet & fun cocktails.

Along with expansion came a baby, loved and embraced by the community and our team. That team has grown from 1 to over 20 members and today our customers and our team are the beating heart of our business. Together, the adventure continues.

Today we have three branches, a growing catering arm and a home delivery service.